IKEA gets into the Halloween spirit
Nothing like channeling an iconic movie to make a lasting impression. For this Halloween the Scandinavian giant used Stanley Kubrick‘s “The Shining” to show how spooky riding through the store on a tricycle can be. Sure in the end it was all in the kids imagination, but it was a creative way for IKEA to promote its late hours. And though I doubt it will cause any nightmares, the ad should conjure up just the right amount of recall.