When cult branding goes just a tad bit wrong

 

Sources:

http://www.forbes.com/2010/01/20/jcrew-shopping-sales-forbes-woman-style-jenna-lyons.html

http://www.brandchannel.com/2015/06/10/jcrew-brand-challenges-061015/

http://www.bloomberg.com/news/articles/2015-08-28/why-j-crew-decided-to-ditch-high-fashion

http://www.sfchronicle.com/news/article/Downfall-of-the-mall-Chains-like-Gap-and-J-Crew-6544324.php

http://www.prnewswire.com/news-releases/jcrew-group-inc-announces-second-quarter-fiscal-2015-results-300134384.html

http://nypost.com/2015/04/13/j-crew-is-floundering-and-jenna-lyons-is-to-blame/

http://www.wsj.com/articles/j-crew-swings-to-loss-on-write-downs-1417729989

http://investors.jcrew.com/phoenix.zhtml?c=135311&p=irol-newsArticle&ID=1995122&ver=jc