Hipsters by any other name…
Whether you call them Hispters or their younger sibling Yuccies, this sub-culture is worth marketing to. But let’s face it, they get a bad wrap and not many of them want to be regarded as the sub-culture know for excessive facial hair and glasses.
So let’s define them by their psychographics:
Cool
Retro-Appreciating
Educated
Artisanal-buying
Tech-Savvy
Innovative
Vision-Conscious
Spending power
so for now on let’s call them “C.R.E.A.T.I.V.S.”
What makes CREATIVS such a marketable subculture is it can transcends Age:
You have millennial CREATIVS
Generation X CREATIVS
and if you look hard enough, I am sure you can find a Baby Boomer CREATIVS
They transcend culture
American Hipsters
French hipsters
Nigerian Hipsters
Beijing Hipsters
It creates its own markets
Thanks to hipsters glasses companies have exploded
New York’s Warby Parker
London’s Cubbits
Korea’s Ashcroft Eyewear
And while some say the hipster markets might be going flat, in 2013 Etsy sound $1.35 billion in merchandise. And, conglomerates like Pepsi are starting to sell Artisinal Products, So you see, as entrepreneurs, now might the time to dust of that retro-inspired, artisan idea and put it on the market.
Sources:
http://www.bloomberg.com/news/videos/2015-06-05/can-artisanal-craft-sodas-reverse-declining-sales-
http://fortune.com/2014/12/29/the-hipster-trend-going-flat/
https://hbr.org/2014/08/how-the-internet-saved-handmade-goods
http://mashable.com/2015/06/09/post-hipster-yuccie/#hkB9HOKZXOqo
http://www.refinery29.com/yuccies-new-hipster-millennial-trend
https://hbr.org/2014/08/how-the-internet-saved-handmade-goods
http://millennialmagazine.com/why-hipsters-hate-being-called-a-hipster/